Practical marketing for small businesses. Real traction.
SEO, ads, email and websites, sized for a business your size. We fix the foundations first, because pouring ad spend into a broken website is just an expensive way to disappoint yourself.
Run by Joe, with 12+ years in digital marketing and over £1M of ad spend managed. The person you speak to on the call is the person who does the work.
Three ways small business marketing quietly goes wrong
Most of it is sold as a shrunk down version of what works for a business fifty times your size. Here is where that bites, and what we do about it.
A monthly invoice, and no idea what it paid for.
What we do instead
Every piece of work is reported in numbers you would recognise: enquiries, bookings, sales. Not impressions. If we can’t tie it to your business, we don’t charge you for it.
Ad spend poured into a website that leaks every visitor.
What we do instead
We audit your website, listings and profiles before we recommend a penny of ad spend. Foundations first, so the traffic you pay for has somewhere to land.
A strategy deck, then three months of silence.
What we do instead
We work inside your accounts, doing the work rather than advising from the sidelines. Plain English updates turn up without you having to chase them.
Where should your business actually start?
Up to three questions, and we’ll tell you where we would start with your situation, not a generic package.
Do you have a website you’re happy to send people to right now?
When someone nearby searches for what you do, do you show up?
What’s the bigger problem right now?
Start with your website
Book a free call about thisEverything you need to grow online, and nothing you don’t
Three connected areas: the marketing that drives enquiries, the website that supports it, and the digital foundations that hold it all together.
Where most projects start: getting you found on Google, putting you in front of the right people with paid ads, and bringing existing customers back through email.
Ongoing marketing is quoted after the free call.
- Search engine optimisationThe right keywords, properly structured pages, and content that earns Google’s trust over time.
- Google AdsPaid search that puts you in front of people already looking for what you offer.
- Meta AdsFacebook and Instagram advertising for local reach and lookalike audiences.
- Email marketingCampaigns that feel personal, get opened, and bring customers back.
Websites that load fast, convert visitors and are built to support your marketing, on platforms you own and control.
New websites from around £895
- New website design and buildFrom scratch, around the way your customers actually decide.
- Updates, redesigns and maintenanceKeep what you have working, or rebuild what isn’t.
- Campaign landing pagesBuilt for one job: turning ad clicks into enquiries.
- Speed, security and hostingManaged for you, so it doesn’t become your problem.
The digital basics too many businesses skip or get wrong, set up properly so your marketing has solid ground from day one.
Google Business Profile from £249 Full set up from £349
- Google Business Profile and local listingsSet up and optimised so you appear on Maps and in local search.
- Social media profilesSet up and branded consistently across every platform you use.
- Domain, professional email and basic automationsThe plumbing that makes you look like a real business.
- Booking and payment integrationSo a customer can go from interested to booked without a phone call.
Traction Marketing, a big agency, or doing it yourself
We’re not the right fit for everyone. Here is where we sit.
| What matters | Traction Marketing | Big agency | Doing it yourself |
|---|---|---|---|
| Who does the work | The person you spoke to on the call | A junior account team you rarely meet | You, on top of everything else |
| Reporting | Plain English, tied to enquiries and sales | Dashboards full of metrics that don’t map to revenue | Whatever you can piece together |
| Minimum spend | Sized to a small business budget | Often assumes a marketing department’s budget | Your time, which isn’t free either |
| Foundations checked first | Always, before we spend on ads | Sometimes, if you ask | Usually skipped under time pressure |
| Contract length | No lock in beyond what the work needs | Often six to twelve month minimums | Not applicable |
JoeFounder, Traction Marketing
Built for people running the whole business, not just the marketing
Small businesses keep getting sold a shrunk down version of what big brands get, at a price that assumes a big brand’s budget. Traction Marketing exists to stop that.
12+ years in the trade.
£1M+ of ad budgets managed.
One person doing the work.
Behind it is Joe, with experience across the public sector, private businesses and agency life. That depth is now available to businesses that would normally be priced out of it.
You know your trade, your customers and your patch better than anyone. What you probably don’t have is spare hours for websites, Google rankings, ad accounts and inboxes on top of running the business. That’s the bit we take off your plate.
Businesses like yours, and what we would do
Wherever you are, there is usually a clear first step.
A local tradesman who needs a proper website
Work comes in by word of mouth, but the page you send people to is a Facebook profile from 2018, or nothing at all.
A clean, fast website with a Google Business Profile set up alongside it, so you start appearing in local searches straight away.
A professional presence that works around the clock. From around £895.
A cafe that wants to be found on Google Maps
People walk past without knowing you’re there. Your Google Business Profile has the wrong hours, no photos and no plan for reviews.
Full profile set up and optimisation, then local SEO so you appear when people nearby search for what you offer.
More walk ins from Google Maps. From £249.
An independent shop that wants more than footfall
Loyal customers, but you depend on people walking past, and the big chains nearby outspend you.
A simple website with online ordering, then targeted Meta Ads that reach local people who look like your existing customers.
Online orders alongside in store sales, and customers who would never have walked past.
A new business that wants to start properly
Domain, email, website, listing, social profiles and booking, all needed before you open.
Full digital set up, configured properly and branded consistently, built to support marketing from day one.
Ready to trade properly from day one. From £349.
How it works, from the first call
No lengthy onboarding and no jargon filled kick off documents.
Full breakdown of how we workA free 20 minute chat
Where your business is now, and what more traction would mean for you. No pitch.
We audit what you already have
A proper look at your current website, listings and existing marketing.
A clear plan, in plain English
What we would focus on first, why, and what it should mean for your business.
We get to work and keep you posted
Regular plain English updates, so you never have to chase.
What clients say
From clinics, a skincare brand and an NHS team we have built for.
I’ve worked with Joe for a number of years now and he’s transformed the clinics online presence.”
“Joe has built me a great holding website, with plans to launch a full scale digital presence upon go-live of my brand.”
“Going from a boring old website, to a brand new website that can take bookings has helped us massively. Joe is a pleasure to work with.”
Before you book a call
The questions we get asked most. Anything else, ask on the call.
More questions answeredHow much does small business marketing with Traction cost?
How long until I see results from SEO?
Do you work with businesses outside my immediate area?
Am I locked into a contract?
What if I don’t know which service I need?
Do you outsource the work to someone else?
Let’s find out what is holding your marketing back
Twenty minutes. We’ll look at where you are, talk through what could make the biggest difference, and tell you plainly whether we can help. If we’re not the right fit, we’ll say so.
Book a free call