Grip, not spin.Marketing that actually moves your business.
SEO, ads and email sized for a business your size, on foundations solid enough to carry them. Remote, working with small businesses across the UK. No jargon, no surprise invoices.
Three ways small business marketing quietly fails
Not because the owner did anything wrong. Because most marketing gets sold as a shrunk down version of what works for a business fifty times the size. Tap a card for the fix.
A retainer invoice with no explanation attached
Every piece of work gets reported back in numbers you’d recognise: enquiries, bookings, sales. Not engagement or impressions. If we can’t tie it to your business, we don’t charge you for it.
Ad spend poured into a website that leaks every visitor
We audit your website, listings and profiles before we recommend a penny of ad spend. Foundations first, so traffic you pay for has somewhere to land.
A strategy deck, then silence for three months
We’re in your accounts doing the work, not lobbing advice from the sidelines. Regular plain English updates, no chasing required.
Where should your business actually start?
Answer three questions and we’ll tell you where we’d start with your budget, not a generic package.
Do you have a website you’re happy to send people to right now?
When someone searches for what you do nearby, do you show up?
What’s the bigger problem right now?
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Everything you need to grow online, nothing you don’t
Three connected areas of support: the marketing that drives enquiries, the website that supports it, and the digital foundations that hold everything together.
01Digital Marketing
Where most projects start: getting you found on Google, putting you in front of the right people with paid ads, and keeping your existing customers coming back through email.
- Search Engine Optimisation: the right keywords, properly structured pages, content that earns Google’s trust over time
- Google Ads: paid search that puts you in front of people already looking for what you offer
- Meta Ads: Facebook and Instagram advertising for brand awareness, local reach and lookalike targeting
- Email marketing: campaigns that feel personal, get opened, and bring customers back through the door
02Web Build and Updates
Not just something that looks good. Websites that load fast, convert visitors, and are built to support your marketing, on platforms you own and control.
- New website design and build from scratch
- Website updates, redesigns and ongoing maintenance
- Campaign landing pages built to convert
- Speed, security and hosting management
03Digital Set Up
The digital basics too many businesses skip, or get wrong. We set them up properly so your marketing has solid ground to stand on from day one.
- Google Business Profile and local listings setup and optimisation
- Social media profile setup and branding across all platforms
- Domain, professional email and basic automations
- Booking and payment system integration
Traction Marketing versus a big agency versus doing it yourself
We’re not the right fit for everyone. Here’s where we actually sit.
| What matters | Traction Marketing | Big agency | Doing it yourself |
|---|---|---|---|
| Who actually does the work | The person you spoke to on the call | A junior account team you rarely meet | You, on top of everything else |
| Reporting | Plain English, tied to enquiries and sales | Dashboards full of metrics that don’t map to revenue | Whatever you can piece together yourself |
| Minimum spend | Sized to a small business budget | Often assumes a marketing department’s budget | Your time, which isn’t free either |
| Foundations checked first | Always, before we spend on ads | Sometimes, if you ask | Usually skipped under time pressure |
| Contract length | No lock in beyond what the work needs | Often six to twelve month minimums | Not applicable |
Built for people running the whole business, not just the marketing
Traction Marketing exists because small businesses keep getting handed a watered down version of what big brands get, at a price that assumes you have a big brand’s budget.
Behind it is over 12 years of digital marketing experience across public sector organisations, private businesses and agency life, including managing budgets well over a million pounds. That depth is now available to businesses that would normally be priced out of it.
You know your trade, your customers and your patch better than anyone. What you probably don’t have is spare hours to keep on top of websites, Google rankings, ad accounts and inboxes on top of running the business itself. That’s the part we take off your plate.
Businesses just like yours, and what we’d do
Whatever stage you’re at, there’s usually a clear starting point.
A local tradesman who needs a proper website
Work comes in through word of mouth but you’re sending potential customers to a Facebook page from 2018, or nothing at all.
What we’d do
A clean, fast website with your Google Business Profile set up alongside it, so you start showing up in local searches straight away.
A professional presence that works around the clock, from around £895.
A cafe that wants to get found on Google Maps
New customers walk past without knowing you’re there. Your Google Business Profile has the wrong hours, no photos, no reviews strategy.
What we’d do
Full profile setup and optimisation, followed by local SEO so you show up when people nearby search for what you offer.
More walk ins from Google Maps, from £249.
An independent shop wanting more than just footfall
Great loyal customers, but entirely dependent on people walking past. The big chains nearby outspend you.
What we’d do
A simple website with online ordering, then targeted Meta Ads to reach local people who match your existing customers.
Online orders alongside in store sales, and new customers who’d never have walked past.
A new business wanting to start properly
Domain, email, website, listing, social profiles and booking, all needed before you open.
What we’d do
Full digital setup, configured properly and consistently branded, built to support marketing from day one.
Up and running properly from day one, from £349.
Simple from day one
No lengthy onboarding, no jargon heavy kick off docs.
Free 20 minute chat
Where your business is now, and what more traction would actually mean for you. No pitch, no pressure.
We audit what you’ve already got
A proper look at your current website, listings and existing marketing.
A clear plan, in plain English
What we’d focus on first, why, and what it should mean for your business.
We get to work, and keep you in the loop
Regular plain English updates, no chasing required.
Client Reviews
We’ve helped people just like you.
“I’ve worked with Joe for a number of years now and he’s transformed the clinics online presence.”
“Joe has built me a great holding website, with plans to launch a full scale digital presence upon go-live of my brand.”
“Going from a boring old website, to a brand new website that can take bookings has helped us massively. Joe is a pleasure to work with.”
Before you book a call
How much does small business marketing with Traction cost?
How long until I see results from SEO?
Do you work with businesses outside my immediate area?
Am I locked into a contract?
What if I don’t know which service I need?
Do you outsource the work to someone else?
Let’s find out what’s holding your marketing back
Start with a free 20 minute call. We’ll look at where you are, talk through what could make the biggest difference, and give you a straight answer on whether we can help.
No obligation. No hard sell. Just a useful conversation.